Sending bar codes to a cell phone is relatively common in Japan, but it’s not quite common in the USA yet. But, sending a bar code to a cell phone is certainly part of the future of the exciting industry of mobile marketing.
Imagine ordering a ticket to the movies or a sporting event and getting a bar code sent back to your cell phone. When you arrive, simply have your cell phone bar code scanned for entry. The same thing would work with mobile coupons. It’s just another way our world is going paperless.
For now, however, you’ll have to offer an alternative to cell phone bar codes. Stick with text messaging. Send a discount coupon code to the cell phone or offer a unique PIN entry mechanism. When that PIN is used, you can eliminate it from your database so it can’t be used again. Or, if using the discount a second time is fine, you can take advantage of the huge viral marketing effect that mobile marketing offers.
Sending bar codes to a cell phone is relatively common in Japan, but it’s not quite common in the USA yet. But, sending a bar code to a cell phone is certainly part of the future of the exciting industry of mobile marketing.