Local Mobile Ads | Mobile Marketing | Text Message Advertising

Mobile Advertising on a Local Level

Think global. Act local.

It’s a business adage that’s been around for a long time. But, it’s never been more true than when analyzing the local marketplace for mobile advertising spending.

According to a study by Borrell Associates, mobile advertising spending exceeded $1 billion nationwide for the first time ever in 2008. Today, more than 80% of all mobile ad investment is being made on the national level. But, that is about to change…and change rapidly.

With the advent of local retailers, media, and advertising agencies getting involved with mobile advertising, the local aspect of mobile ads is sure to increase. Numerous mobile marketing sites are making it easy for the local pizza shop, nightclub, or restaurant to offer mobile coupons, text message sweepstakes, and consumer information. In fact, by 2014, 46% of every mobile advertising dollar will be spent at the local level.mobile coupons

To view the Borrell Associates study on local mobile advertising click here.

Text message marketing is the father of mobile advertising and it’s role is undeniable. Today, more than a third of all mobile advertising is being invested in simple text message advertising. It’s the ubiquitous mobile marketing medium and while it’s role will continue to be important, the future is in more advanced services such as mobile video, mobile search, proximity marketing, and advanced

Video is hot. Just ask Google. Video advertising now accounts for just 12% of the overall mobile marketing industry. Local video advertising is relatively small and accounts for only 2% of the video market.

Mobile search usurped text message marketing in 2009 as the single largest element of the mobile marketing industry. It accumulated $800 million in revenue last year. Google certainly sees its potential as evidenced by its purchase of AdMob. Local search marketing exceeded $120 million last year.

Text message coupons are a significant part of today’s mobile advertising market and coupons by mobile simply makes sense. After all, how often have you been out and remembered that you had a coupon at home? With mobile coupons, you always have your coupons with you. Printing coupons will soon go the way of the dinosaur. By 2014, mobile coupons are projected to be a billion dollar industry. More than any other category, coupons will dominate on the local scene and will account for over 90% of the entire industry.

Apps are yet another hot mobile marketing industry. Apps and proximity marketing are neophyte compared to the juggernaut they will be in five years. This segment of the industry projects 40 times its current investment levels. By 2014, advertisements in apps will by a $2.7 billion industry.

Games continue to be a great way for advertisers to reach the marketplace, especially the youngest segment of the industry. It’s a $93 million market that allows primarily the free downloading of games with advertisements wrapped around them.

Just how well will your market fare in the local mobile battle?