Santa Claus Needs Mobile Marketing | Santa Claus Text Message


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Santa Claus Needs Text Message Marketing North Pole – Who’s the greatest businessman of all-time? No, it’s not Henry Ford, nor is it John D. Rockefeller.  Richard Branson?  Ted Turner?  Bill Gates?  Donald Trump?   Give me a break.   The greatest businessman of all time is, without a doubt, Santa Claus. Think about it. His customers return year after year. He has a factory that churns out toys 24/7 with little overhead. He has loyal employees; of course, there aren’t a lot of jobs in the world in this tough economy so imagine how hard it is for elves these days. He has a promotions department that secures prime visibility in crowded malls and gets him grand marshal positions in parades all over the world. He also has a public relations staff that writes songs, poems, and even produces television shows with him as the star. And talk about customer service. He knows what you want, often without your even telling him. But, sometimes I think Santa Claus is slipping a bit the last few years. He hasn’t really embraced new technology very well. His workers still use basic tools from the pre-Industrial Revolution. His mode of transportation still involves livestock (and don’t tell me one animal with a light bulb on his nose is innovative). His ordering process is downright archaic. I mean, who writes letters any more?  What Santa Claus needs is text messages. Worldwide, according to the Text Message Blog, 2.9 trillion text messages are sent each year, but how many of you have ever received one, or sent one, to the North Pole? Moreover, 15% of those 2.9 trillion text messages are considered commercial text messages. Don’t you think a broadcast text message would be a great way for Santa to get rid of some of his closeout inventory? I hear there’s a warehouse at the North Pole that still has half a million eight-tracks in it! Did you ever watch the late news on television on Christmas Eve? There’s usually some cheesy graphic there with a picture of Santa flying over some other country. In the eastern United States, I think he’s usually in Slovakia during our 11 o’clock newscast. Well, I’m an insomniac and I often stay up late—even on Christmas Eve. I would love to get a text message to know when Santa’s getting close to my hometown so I can get to bed on time. If Southwest can even notify me of their flight arrivals by text message, I would think Santa could with all those clever engineers he has on his staff. Ordering is another issue. How many of you still have envelopes and stamps in your house? Plus, there’s the issue of the postal service losing your snail mail. I’m still waiting for the Ferrari I ordered last year. With text messages, we could send in our Christmas lists to Santa Claus through a short code, say 72682 (S-A-N-T-A). With an easy-to-use mobile marketing solution, Santa could confirm receipt and even tell you if you’ve been bad or good.  Maybe that’s what happened to my Ferrari.   Bob Bentz is president of Advanced Telecom Services which provides the do-it-yourself mobile marketing site  He was a believer in Santa Claus until last year when his Ferrari didn’t arrive.






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