Time People Spend on their Smartphones by Hour of the Day
One of the great things about mobile marketing and text message marketing is that you can reach your customers when they are most likely to buy and most likely to read your messages. In fact, 94% of all text messages, including promotional text messages through a short code, are read immediately upon receipt.
Take a look at the chart above to see when your customers are most likely to be engaged with text message marketing and other forms of mobile marketing. Use this to your benefit when you send text messages to your target audience.
It is interesting to note that the use of mobile apps increases during the evening hours. Must be all of those hours looking at MLB At Bat or playing Angry Birds!