Mobile Coupons

31% of Americans Prefer to Receive Coupons Via Text Message

While 31% of Americans show a preference for receiving mobile offers via text message, this percentage pales in comparison to that of France where 60% prefer to receive mobile offers via text message.  There is clearly growth remaining in the marketplace given that 50% of Americans (highest of the four countries studied) still prefer to not receive mobile offers at all on their cell phones.

I guess that’s why there’s an opt-in.

 

SMS Most Popular for Mobile Offers