How Americans Use Their Cell Phones

Americans are in love with their cell phones.  And, they certainly use them for much more than just talking.  In fact, the number one thing that they use them for is text messages.

According to a recent study by Pew Research and Internet Group, 73% of Americans use their cell phones for sending and receiving text messages.  That’s tied for taking a picture as the most popular things to do, other than talking, on a cell phone.

text message marketing chart

Naturally, young adults are the early adopters when new technology comes around.  So, not surprisingly 95% of those 18 to 29 send or receive text messages.  But, it’s not just young adults who have caught on with text message use.  Of those in the 50-64 age group, 58% use text messaging and those 65+ are also using texting.  24% of seniors now text.

text message marketing chart

We have been saying for a while that if you want to reach minorities, there is no better way than through their cell phones.  Of Hispanics, 83% of all adult cell phone owners use text messaging.  That’s not surprising given that Hispanics tend to be younger than the overall population and also tend to be more urban and more likely to live in a cell phone only household with no access to a landline phone.

text message marketing chart

When most parents were younger, their parents made them carry a dime in their shoe for using a pay phone in the case of an emergency.  Not today and not just because you can’t find a pay phone.  Today, parents want their children to have cell phones so they know they can reach each other in case of an emergency.  Just less than half of young adults have used their cell phones in an amergency situation.

text message marketing chart