Cell Phone Only Households 2010 | Houses with No Landlines

Hispanics Are Most Likely to Be Cell-Phone Only Households

The number of households in the United States that are cell phone only and do not have a fixed landline phone continues to increase consistently.  In the first half of 2010, 26.6% of American households are now cell-phone only, according to a study by the National Health Interview Survey (NHIS).

It seems as though the amount of American homes that are cell phone only continues to increase by about 2% every six months.  During the last half of 2009, cell phone only households increased by 2.1%.  In the first half of 2009, the increase was 1.8% and the last half of 2008 saw a 2.5% increase, perhaps as more Americans decided to cut costs in a sluggish economy.

It’s easy to see how rapidly the increase is occurring.  During the first half of 2007, only 12% of Americans lived in cell phone only households.  Only 1.7% of American households had no telephone service at all.

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As expected, the younger you are, the more likely that you live in a cell phone only household.  The future is not bright for the landline telephone.  Of adults 25-29, 51% live in a household that is cell phone only.  Of adults living with unrelated roommates, 69% are cell phone only.  Young adults simply don’t see the need to have anything but their cell phones.

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Adults living below the poverty line are more likely than high-income adults to be living in cell phone only households; 39% of the poor versus 22% of high-income adults are cell phone only.

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Hispanics Most Likely to Be Cell-Phone Only

With the younger, more urban, and poorer population, Hispanics are more likely than Caucasians or African-Americans to be living in cell phone only households.  According to the study, 35% of Hispanics live in cell phone only households versus 28.5% of Blacks and 23% of Whites.  It makes mobile marketing to Hispanics even more important if this is your target market.

Southerners Most Likely to Be Cell-Phone Only

Furthermore, those living in the South are more likely to be cell phone only households versus those living in the Northeast.

  • South — 29%
  • Midwest — 27%
  • West — 23.5%
  • Northeast — 16%